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Record August production

Makers skip vacationsto assemble hot products

By Mark Cooney

FRENCH AND GERMAN carmakers cut short vacations to produce cars in August, and the industry set a new production record.
BMW, Renault and two GM factories altered their traditional holidays to keep up with demand.
A plant-by-plant round-up by Automotive News Europe showed no one working less than normal in August. Fiat production was down from last year, when it was working overtime to meet demand caused by Italian incentives.
The industry produced an estimated 530,000 units in August, according to Marketing Systems. The previous August record was 505,000 in 1995.
The research company estimated that German output was 11.5 percent higher than last August and that French production was 77.7 percent higher.
"Plant managers want to cut waiting lists for particular models, but they will not want to boost all production," said analyst Nigel Griffith at Standard & Poor's DRI. "We all expect 1998 sales to be lower than the year-to-date production figures would suggest, so a slowdown is likely later in the year."

* Estimate
August production in western Europe, 1991-98 Source: Marketing Systems
Year Outout
1991 446,000
1992 425,000
1993 396,000
1994 415,000
1995 505,000
1996 489,000
1997 479,000
1998* 530,000

BMW cancelled its usual three-week shutdown at three plants to reduce the eight-week delivery time for its new 3 series. Also, BMW added the 3 series to its Dingolfing, Germany, plant for the first time. Dingolfing, which makes the 5-, 7- and 8-series, stayed open through August, as well as the plants in Munich and Regensburg.
Workers at Renault's six French plants had three weeks' vacation instead of four as the company pushed to achieve its target of two million car sales this year. Renault sold a record 1,830,000 cars last year. In the first half of this year it produced 1.13 million cars, up about 20 percent from 947,955 in the same period in 1997.
Most General Motors plants closed for three weeks in August, but Eisenach, Germany, and Ellesmere Port, UK, closed for just one week to help reduce the three- to four-week delivery wait for the new Astra.
GM said it may drop the idea of an annual summer holiday in the future. "We need to be able to deal with things like reducing waiting lists and other customer requirements," said a GM spokesman.

* Estimate
August production by country, in thousands of units Source: Marketing Systems
Country1998*1997% change
Germany 262,000 235,00011.5
UK 73,000 66,00010.6
France 48,000 27,00077.7
Spain 48,000 35,00037.1
Italy 23,000 45,000-48.9
W. Europe 530,000 479,00010.6

Other makers stuck to their normal summer schedules.
Daimler-Benz, Volkswagen and Rolls-Royce worked. They only stop working for Christmas.
Fiat closed all nine Italian plants during August.
Ford closed the last week of July and first two weeks of August in the UK, and the last two weeks of July and first week of August on the continent.
Honda closed Swindon, UK, the last week of July and first week of August.
Nissan closed Sunderland, UK, the first two week of August.
PSA/Peugeot-Citroen closed all its French factories for three weeks in August.
Porsche closed Stuttgart, Germany, for three weeks in August.
Rover closed its three UK factories for the first two weeks in August.
Toyota closed Burnaston, UK, for the first two weeks in August.
Volvo closed its Gothenburg, Sweden, plant for three weeks in July and Ghent in Belgium for the second two weeks of July and first week of August.
Nedcar, the Volvo-Mitsubishi joint venture in Born, the Netherlands, closed for the first two weeks of August.

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